‘World Class’ Social Media Strategy: 84% of Global Brand Executives Don’t Have One

A new global study by Weber Shandwick and Forbes Insights asks brand and communications executives about online ‘sociability’ – social media strategy and use – for their brand.  Today, 52% of global brand executives see sociability as a contributor to overall brand reputation; in three years, that number is estimated to be 65%.”

http://therealtimereport.com/2011/10/18/world-class-social-media-strategy-84-…

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