This is the article I mentioned in class. From the introduction of the article:
There’s nothing stupider than a crowd. Take an average, intelligent person and put him in an emergency and he’ll likely remain calm and await instructions. Put him in a crowd and he’ll start screaming, looting and overturning cars. Right?
Well … not really. That’s why we have crowdsourcing.
“Crowdsourcing” is one of those business buzzwords that actually represents something very simple: letting crowds of strangers do your work for you. But it’s not just about convincing a bunch of bored people to do grunt work for free — when you see what the masses of untrained non-experts are capable of when they put their heads together, it’s almost magical.