Change Management for Learning Professionals #ls2011


Lance Dublin

Most change is made based on emotions, not logic.

Five Stages:

  1. Anticipation of change
  2. Reality of change sets in
  3. Letting go of the old
  4. Refoucs on the new
  5. Integration of the new 

Focus on the Line Managers (they are the keeper of culture) when you need to institute some change

Also want to focus on Early Adopters when instituting change

Consumer Marketing:  if you can get 20% of a population to change, you can get the rest of that population to adopt that change

Muscle = Orders
Coercion = Threats
Compliance = Information
Commitment = Involvement

For most adults, WIIFMs are important. 


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