Most change is made based on emotions, not logic.
- Anticipation of change
- Reality of change sets in
- Letting go of the old
- Refoucs on the new
- Integration of the new
Focus on the Line Managers (they are the keeper of culture) when you need to institute some change
Also want to focus on Early Adopters when instituting change
Consumer Marketing: if you can get 20% of a population to change, you can get the rest of that population to adopt that change
Muscle = Orders
Coercion = Threats
Compliance = Information
Commitment = Involvement
For most adults, WIIFMs are important.