#dl09 #dl09-706 Initiating a Social Network for National Product Knowledge Collaboration

Points for Discussion
Where did??the social network discussion begin?
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What needs were defined?
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How do these needs support critical business processes?
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How important is co-design into implementing a social network?
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What were the 4 key elements to implementation?
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15 minutes for audience drill down and discussion
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Clarification of Need
* What requirements has your organization defined that need to change?
* What function were critical for training and curriculum development needs?
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Background for this initiative
Headquarters > 12 different regions > Regional Training Manager > Product Specialist > Online training and face-to-face training
Found that they duplicate training yet spending different amounts for the same type of training
Let's get these guys to connect
Selected 4 regional training managers to create the design/creation process of the information paths and the areas that needed to be focused upon.?? They created the "portal" for the information.
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Web 2.0 Characters:
Applications used entirely in a web browser to access info
Users own the data on the site and exercise control to manage info
Users are encourage to add value to create info
Social networking aspects are included to encourage participation
A rich, interactive, user-friendly interface so they are easy to use and encourage use
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Not a social network >?? collaborative centers
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Updating/collaborating on training materials

???Your information is instantly published so that it can start a conversation that will enhance training and educational progress???

  • You are in control by posting your thoughts and materials to get your documentation into good shape for training.
  • Once your materials are live online, community peer review begins. (remember that anyone can download and use your materials as they wish)
Social networks for training professional has SMEs that can answer product training questions in blogs and hot topic discussion groups.?? So everyone has access to the information at the same time without sending out repeat emails.
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Manage knowledge in a social way
User driven content space
* Edictorial board – articles & newsletter
* Reporters – managers from each training region
* Opinion leaders – Product champions:?? they would scour the web for information.?? They came out of the woodwork.?? People followed them and ranked them based on what they posted to the portal.
Most content shared can be viewed by everyone and is manageable and searchable.
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Built their platform on Ning.?? It's free and can be made private.
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Toyota realized that they might not be the only ones with good product knowledge about their products so they pull from the Internet.
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Co-design with Users and Champion
What platforms did we look at?
Why did we ulitmately make the choice we did?
What other applications or processes were in place that would have to be altered or enveloped in the network?
How many hands and whose hands need to be in the pot in order to get build-in?
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A Julie thought:?? You do need to train people on how to use these tools.?? It isn't intuitive to everyone., and there are rules that each tools has that aren't necessarily obvious.
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Not all news is good news…
IT found out about the space and put a hold on all activities.?? BUT… IT saw the popularity of this and are working on an Enterprise tool.
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There are turnkey products to enable social media on SharePoint.
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Further Strategy Discussion for Larger Organization
*?? Fundamentals of deciding to either stick with a tradition file-sharing portal approach or a highly, flexible knowledge management approach
*?? Transitioning from traditional knowledge models and tools to web based and web 2.0 functions and models
*?? Fundametnals to assess current knowledge flow, and a matrix to help managers determine the level of web 2.0 tool adoption within their business
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Be sure??take a look at the??pdf version of the slides.
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