#dl09 Andrew McAfee


Enterprise 2.0: The State of an Art

Enterprise 2.0 is the use of emergent social software platforms by orgs in pursuit of their goals.

Do you find your intranet easier than the Internet when looking for info? Only 5 people raised their hands in an audience of 1200-ish.

Internet is a big library with all of the books on the floor.

Altruism: Tweeted his problem with his rental car and got immediate answers. The willingness to help. People want to help each other so stop obsessing about the risks. Your worst fear is most likely not going to happen. Andrew has found that those fears have never happened. Lockheed Martin has a system to flag bad behavior. They have never flagged a thing. Keep the barriers low. Make it easy to be helpful.

Process: Newpedia, the precursor to wikipedia, had a seven step approval process which led to 25 articles in 18 months. One of the inventors of wikipedia was afraid to submit an article to his own site. Once they removed the approval process wikipedia took off.

Beware of the ‘one best way’. Ask how much workflow is really necessary. Use tools that let the structure appear.

Innovation: Expertise is emergent. Innocentive is company where a company can upload a problem and anyone can work on the problem then upload their solution. Enough different types of people can look at the problem and offer innovative solutions. Question credentialism. Build communities that people want to join.

Intelligence: crowds can be wise. Enable peer review. Experiment with collective intelligence.

Benefits: Better collaboration is not the only goal. Narrate your work – enables networking and finding those experts who can help you with your specific problem.

Impact: Sitting this one out is a bad idea. Look at technology with fresh eyes. We are not going back to business as usual.

How to Snatch Defeat from the Jaws of Social Media Success
1. Declare war on the Enterprise
2. Allow walled garden to flourish
3. Accentuate the negative
4. Try to replace email
5. Fall in love with features
6. Overuse the word social

The world of the future will be an even more demanding struggle against the limitations of our intelligence, not a comfortable hammock in which we can lie down to be waited upon by our robot slaves. – Norbert Weiner, 1954

Use blogs to bring out various viewpoints/opinions of your workforce

The good informal knowledge can/does come from those who don’t show up on the org chart.

Surveys and case studies are proving that social media works and doesn’t result in what the fearmongers fear.


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